In the morning light of the electric car revolution, some might say that old-school automotive bling is dead. Maybe so, but just because we changed propulsion systems doesn’t mean we can’t have fun like the good old days. Need proof? Take a look at this Tesla CyberSquire that popped up in Grand Junction, Colorado.
For movie fans, this Tesla Cybertruck looks like a new-age version of the Wagon Queen Family Truckster station wagon from the movie, Vacation. The wrap was the brainchild of designer Tara McDonald and was caught in the wild by Leviathon Tice.
It also validates that most folks want more than one color for their vehicle. You can get a Cybertruck in any body finish as long as it’s stainless steel.
On the other hand, the Cybertruck joins the Delorean DMC-12 as a reminder that while a stainless steel exoskeleton is cool, it attracts fingerprints, smudges, and oxidation like crazy. Because of all this, the Cybertruck is natural for a wrap.
This CyberSquire is clownish and cool at the same time. The wrap is skillfully executed with a 3-D look perfectly miming an old Ford Country Squire. The headlights and taillights are especially convincing. We love the blonde wood perimeter (with rivets) and the CyberSquire script on the rear quarter panel. The best part is the blacked-out, faux A- and D-pillar “windows.” This touch visually smooths out the CyberTruck’s angular shape. We think it should be standard on all new Cybertrucks.
Lastly, the fake headlights give the front end a face and focal point. The factory Cybertruck face reminds us of LaVar Burton’s character Geordi La Forge on the old “Star Trek: The Next Generation,” series.
The CyberSquire is the latest example of car folks corralling Musk’s space-age truck and taking it to the next level. While Tesla saved a bunch of money by eliminating a factory paint booth, the Cybertruck is essentially a one-trick (and one-color) pony from the factory.
Most electric car critics cite the emergence of gas-free cars as the end of the world. We disagree and say the future is bright. Just because the dinosaur juice has been eliminated from the equation doesn’t mean the aftermarket is going to go away. Sure, while younger car folks aren’t likely to buy a carburetor or a set of exhaust headers, they still need floormats, seat covers, wheels, tires, tint, wraps, and stereo upgrades. Maybe software to hack the vehicle for better performance too.
A wrapped Cybertruck is easier to keep clean and lets the owner choose any color. A wrap can cost anywhere from $2-10K, so although you’re skipping a trip to the paint booth, changing the color or vibe of your CyberTruck ain’t cheap.
We’d like this woody treatment with a black or white “base coat.” Turquoise would be a great backdrop for the virtual wood paneling as well. Another idea would be to “distress” the wrap and make it look well-worn. A rusty patina would be cool too.
Meanwhile, this isn’t the last we’ve seen of custom Cybertrucks. When chasing down this story, I was surprised that people needed to be educated on woody wagons. Many younger folks grew up with a beige-colored Camry and have never seen a woody wagon or faux lumber paneling. Can we click our heels and go home now? Nope, the genie’s out of the bottle, and new memories rule the day. One thing is crystal clear though, Elon’s electric hay hauler might become the defacto canvas for customizers of the 21st century.